Not My First Guess

Parenting Pioneers: Building Babbu Featuring Charlie Rosier

Hattie Willis Season 1 Episode 47

Joining us in this episode is Charlie Rosier, a seasoned entrepreneur and fourth-time founder. Her latest venture, Babbu, disrupts the early childhood education space with an innovative online platform tailored for children aged 0-5. Driven by personal experience and insights gained during lockdown conversations with fellow parents, Charlie recognized the overwhelming pressure parents face—spending 37 hours weekly on childcare concerns alone. Determined to alleviate this stress, she birthed Babbu. Rooted in science but crafted by parents, Babbu reimagines the parenting journey, providing a supportive community and expert advice to empower parents in nurturing their children.


This episode we discuss:


  • Lessons learned as a serial founder
  • Grief that comes with failed businesses
  • Why we have to value our time differently as founders
  • Lessons in linkedin marketing
  • Fundraising - what Charlie knows now but didn’t know when she started
  • Balancing being a mother with being a startup founder and the guilt that comes with it


Links to Babbu’s website:

People on this episode